How to design an effective business card
Your company’s business card is very important because it is a graphical snapshot about what represents your business. Business cards that are considered bad can describe you as second, ancient, without touch or truly dirty. On the other hand, a well-designed business card can describe your company as professional thinking, advanced and turned on.
If you are new to designing a business card, we will definitely suggest you consider using a graphic designer. Their knowledge and experience will not be priceless in taking your brief and turning it into an impressive design. However, if you have a limited budget, you might want to do the job itself, so here there are some pointers that must help.
Consider using your color as black and white cards may have less impacts. However, it is too far in the opposite direction it can cause the wrong person to think of your business for the circus.
The company’s well-designed logo will add gravity to your business stationery. We suggest you stay simple but professional. For inspiration, why not see what your multi-national competitors and multi-national companies do. They spend millions of pounds to design their brands and logos but don’t be tempted to follow their designs too close or you can slap your hands!
Choose a good font that represents your business. For example, antique dealers may prefer the font style old font while an architect may be more suitable for angular letters. Whatever you choose, make sure it’s read and don’t mix too many fonts together because it almost always looks amateur.
The size of your card must be in conventional guidelines, say 90 x 60mm or 85 x 55mm. If your card is too big, it might make it too difficult to apply and will also have a bad impact on the cost.
Finally, your printer might offer a number of material engineering options or printing to add the touch of uniqueness, such as embossing or thermography … It can be very effective, but you also have to be careful not to let your card too dependent on a gimmicky technique that can be with Quickly played and look unprofessional.
Content is king, so make sure you enter all the prominent companies and detail your contact. A good rope line that embodies what your company has to offer is also useful for strengthening your proposition. You might be tempted to enter a list of services but avoid excess information that can make your business card look messy. Many printers now offer the opportunity to print on the opposite of the card so this will be a good place to show this information. Of course you want to enter your name but you also want to add your position in the company and maybe your professional qualifications. Don’t be afraid to play with content and how it is justified on the page to see what is most visible.
We have tried giving you some guidelines for creating a visible and effective business card. Don’t be afraid to experiment but follow the principles above and you will immediately have a commander card that stands out of the others.