3 tips for starting a business blog


A blog connected to your business website is an important arm of your online strategy in 2012. The blog is integral in keeping your customers, clients, and staff and connect with your business every day. Articles and posts your features can be written by staff, by other departments and even by your customers. Utilizing one of the free blogging platforms makes it easy, free and accessible even for the smallest new business. Here are the three tips for my business blogging to help you get started.

Once time having a brochure style website with a catalog is enough to attend online searches for your business. In 2012, it is far more productive and returning your investment is far more efficient to utilize business blogs to share your business brand online.

The first thing you need to do is get used to the free blogging platform like Blogspot or WordPress. Now, do you know what your business keyword is? Keywords are the most sought after terms that lead customers to your site and then change questions into sales? Place your keywords and wordpress together in search and see what’s up to your competitors. You will see a list of other blogs that have focused on your niche. Now it’s your turn to create your own blog and contribute your efforts to blogosphere.

Now you have done research seeing what other people do, it’s time to register your own blog. I suggest you use keywords and something related to your specialization or special brand. So everything relates together and you have several brand transfers between your blog and the main website.

Next, write a short post about your business. And for the second post you can write some paragraphs about your business this season – new stock or new products that you have or how things develop at work. See? You have gotten it! Open, honest and a little honest or controversial to keep the reader’s interest. Remember, a boring copy makes to read and read readers who are bad can’t wait for quality content.

So now you have launched your blog, this is the time to offer guest posts to staff and other managers from various departments to contribute. Insist that they write up to 400 words about personality-based experiences involving business or brand. Maintaining personal elements ensures that there are more posts than product promotion – and frankly reading product promotion materials are not really entertaining.

Aim to maintain a consistent presence on your blog – it will keep you loyal and interested and maintain their connection with your business and brand. You will find a large number of resources to help you stay interested and inspired to produce valuable content – and remember – Fresh original content is what drives quality blogs. Because your readers grow, you will have a community of loyal followers who really have interests and offer comments on your posts. And most importantly, your business blog becomes relevant and valuable assets for your business.

Zayd Dana
the authorZayd Dana