What you need to know about e-commerce


If you haven’t thought about selling your products over the internet, this may be the time to plan to do so.

Ten years ago, buying products over the internet was unusual globally, but since 2007 the numbers have become more expressive, and the tendency is for growth. As in traditional trade, it is essential to know the market in which you will operate.

Number Of Consumers

In the last ten years, the number of e-commerce consumers went from one million in 2001 to more than 40 million in 2012, and today we have more than 80 million Internet users. And the tendency is to grow. The digital inclusion of classes C, D, and E have also increased sales in recent years. Of the new buyers, 61% represented class C. All of these factors made the country the 3rd in the ranking where most purchases are made over the internet.

More Consumers With A New Social Profile

The ease of accessing credit cards, the popularization of the internet, the increase in the sale of computers and notebooks are some aspects that have attracted classes C and D to go shopping online.

Of the total of virtual consumers, which in 2011 exceeded 27 million, 47% fit this profile. The challenge for companies in the sector is to win the trust of class C customers, who have less experience in the network. It is essential to prove that purchases are safe.

Doubts such as the store’s credibility, the receipt of the product on the promised day, and the purchase procedure are factors that make the difference for winning new consumers.

E-Commerce In Latin America

In the ecommerce website development ranking of Latin countries, Brazil is the country that leads the share of purchases in e-commerce with 59.1%, followed by Mexico (14.2%), the Caribbean (6.4%), Argentina (6.2%), Chile (3.5%), Venezuela (3.3%), Central America (2.4%), Colombia (2%) and Peru (1.4%). Online sales represent 1% of Brazilian GDP.

The expectation is that by 2015 the mobile internet will generate more excellent purchasing activity since the penetration of smartphones is expected to reach 50%.

Why Did You Grow Up?

Greater security and confidence at the time of purchase, trading platforms derived from new channels such as social commerce (commerce from social platforms), government reforms that contributed to the incentive to e-commerce, increased banking levels, in addition to greater use of electronic payment methods, such as credit cards, are among the factors that contributed to the growth of e-commerce in the world.

Zayd Dana
the authorZayd Dana